Dears Members,
The Alpine Club of Canada at the National level is thrilled to announce the launch of our new logo and brand for The Alpine Club of Canada! This fresh look is more than just a new design; it symbolizes our ongoing commitment to adventure, sustainability, and community.
Why the Change? Our new brand reflects our rich heritage and supports the dynamic, forward-thinking spirit of our club. This new brand has carefully preserved elements that represent our core values while updating our look to resonate with a broader audience and the modern world.
Member InvolvementYour feedback has been invaluable. Through surveys, focus groups, and many conversations, we have been able to craft a brand that we believe truly represents the club.
Continuity and ReassuranceRest assured, our mission and values remain the same. We are still dedicated to promoting mountaineering, protecting mountain environments, and fostering a sense of community.
Join the ConversationWe understand that change can bring questions and concerns. We invite you to share your thoughts at our upcoming section meeting and via our feedback channels (please email brand@alpineclubofcanada.ca
We are excited about this new chapter and hope you are too. Join us in celebrating the launch of our new brand at our next event and see firsthand how this change will benefit our club.
Thank you for being a part of our community and for your ongoing support.
Warm regards,
Jacques Webmaster Montreal Section